Explores the historical evolution of Indian Tourism. India’s geography plays a
pivotal role in shaping tourism destinations. Natural wonders, art forms, cuisines, and monuments
attracts different types of travellers. This paper also discuss intricacies of Tourism policy of India ,
Tourism marketing , GDP contribution and major challenges of Indian Tourism. It also spotlight
Kerala’s tourism model ,Ayurvedic therapies,and marketing campaigns.
- Teacher: Ms NADIYA M P